Sex in Advertising: Does it Sell?

Sex in Advertising: Does it Sell?

Mark - Sex in Advertising: Does it Sell? Good evening. Today, I learned all about Mark - Sex in Advertising: Does it Sell?. Which could be very helpful to me and also you.

We're surrounded by advertisements that desperately compete for our attention. Anywhere we look, we find ourselves inevitably drawn to images of scantily clad spellbinding men and women that are supposed to somehow inspire us to buy products they endorse. Sure, this attention-getting strategy is popular. But, is it effective? What I said. It just isn't the actual final outcome that the true about Mark. You check out this article for info on anyone wish to know is Mark. Mark Sex appeal can increase the effectiveness of an ad or commercial because it attracts the customer's attention. It's human nature to be spellbinding about sex. A pair of long legs on a billboard is more likely to catch (and hold) a guy's attentiveness than a puppy, regardless of how cute it may be. Even women are drawn to them, perhaps with the desire of having goddess-like legs. However, misuse of sex appeal can be costly. Many campaigns deemed nasty have started brand boycotts that affect sales and damage brand reputation. Abercrombie & Fitch has been complex in any scandals, the newest from their most up-to-date catalog entitled "Xxx Wet, Hot Summer Fun." On April 18, 2002, only a week after the catalog hit the stores, the Illinois State Senate passed a resolution condemning A&F's advertising tactics. This resolution, backed by any nonprofit organizations, suggests citizens and shareholders boycott Abercrombie's products and to take a stand against the company's marketing strategies. Although sexy images in catalogs are not at all uncommon, "Xxx Wet, Hot Summer Fun" featured naked boys and girls frolicking in natural settings. Not quite appropriate for an apparel catalog targeted at teenagers. Sex in advertising has stirred controversy for many years, an advertiser must be particular when incorporating it in a campaign. Great advertisers think not only the attention-getting power of an advertisement or commercial, but also what kind of emotional response it provokes in customers. Studies show that the amenity of the endorsing model provokes clear responses. Nudity and graphic erotic content, while still addition consumer's attention, doesn't literally create clear feelings among viewers. In other words, advertisers must be particular to avoid the "cheap shot," which may negatively affect a brand's image. To avoid that, the sexual article in advertising must be appropriate to the stock kind and have a proper basal message. In 2000, Heineken launched the "It's All About the Beer" campaign. One spot, called "The Premature Pour," shows a beautiful seductive woman pouring Heineken into a glass. When a guy across the bar responds by pouring his own, he nervously pours too fast and spills foam all over the table and himself. The sexual article is implicit, yet direct. The sexual reference in this and other spots in the campaign worked, causing sales to rise 13% in the first two quarters of 2002. However, Steve Davis (Vp of marketing in Heineken Usa), claims that, "Provocative is a very good place to be, as long as we're not inflammatory. But the spots also work for a distinct reason. From the tag line to the plot, they are about a desire for Heineken. Our ads make the beer the hero." Sex sells, yes, but only when used "in good taste." As marketers we must think not only in getting customers' attentiveness for the short term, but also in building a brand prestige that will yield long-term results. I hope you will get new knowledge about Mark. Where you may put to use within your daily life. And just remember, your reaction is passed about Mark. Read more.. Sex in Advertising: Does it Sell?.